The Klood Blog

400 Articles

The Anatomy of a Great Facebook Post

by Aisling Green

There are over 60 million Facebook pages all competing to capture the attention within a user's feed. Managing your organisation's social media presence can be pretty time-consuming, particularly if you’ve been tasked with it on top of another role.

29-Mar-2017

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Klood Academy Courses — April 2017

by John Rooney

We’ve got a busy month of courses at the Klood Academy in April, with six different seminars taking place covering a broad range of subjects.

23-Mar-2017

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6 Things to Consider When Choosing a Digital Marketing Agency

by Luke Brason

Over the last 20 years I have worked collaboratively for and with several agencies. Each has had their own strengths and their own way of solving digital headaches. The good news for you: there are lots to choose from! But how do you pick the right one for your business needs? Here’s my advice…

08-Mar-2017

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7 Reasons Bing Ads Should be Part of Your Online Marketing Mix

by Syeda Ferdush

Pay-per-click (PPC), compared to other strategies such as search engine optimisation (SEO), is a quick way to drive traffic to your website. However, a lot of businesses instantly associate PPC with Google AdWords, and who can blame them? After all, Google makes up over 90% of the global search market. However, research shows that other search engines, and in particular ...

07-Mar-2017

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5 Important Elements of an Effective Web Page

by Syeda Ferdush

Whatever content management system (CMS) you use, as long as you’re familiar with the functions, creating a web page should be easy. However, creating an effective web page requires some thought behind it.

03-Mar-2017

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What are the Most Effective Lead Generation Techniques?

by Ciara Gill

How effective is your business at generating leads? What do you do with them once you have them? A common problem for many businesses isn’t always about how many leads they receive, but about how they nurture and qualify them to convert more of these contacts into customers.

02-Mar-2017

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How Content Marketing can be a Key Lead Generator

by John Rooney

You might have heard about the importance of content marketing in regards to search engine optimisation; without varied and quality content it is unlikely your website will ever rank for the terms that matter most to you — no matter how well it is designed.

01-Mar-2017

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6 Alternative Ways of Building Links Without Creating Content

by Andrew King

Off-page optimisation is a critical part of any SEO strategy, and is one of the many SEO services we offer. We know as well as anyone that building links can be difficult. Managing outreach is a time-consuming activity to begin with, while the traditional tactic of creating content for other websites — such as guest posts, comment articles, infographics and more — can be ...

27-Feb-2017

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5 Common Social Media Myths Debunked

by Ciara Gill

There are many myths that surround the use of social media marketing, from how much of a return on investment you can expect from it, to how your company should be using it. Here’s five of the most common misunderstandings that affect the value of social.

17-Feb-2017

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