The Klood Blog

Why you Need a Mobile Friendly Website

by Guest Author

A recent Forbes article showed that over 50 percent of all Google searches are done on a mobile device and more than half of all UK web pages are loaded on a mobile device. Mobile browsing is becoming the norm and without a mobile friendly website you are missing out!

Despite this, many small businesses do not consider mobile-friendly websites to be a top priority. So, to help persuade any of you that haven’t built a mobile friendly site yet, we’ve got 10 more reasons you should have one.

24-Nov-2017

Read More...

What You Can Expect from Cheap Web Design

by Paul Bauer

The design and build of a website is an important step for any business. Regardless of whether you’re a multinational conglomerate with budgets that would make the average Saudi prince weep, or a fresh independent start-up scraping together all the money it can, getting your website design right is absolutely critical.

24-Oct-2017

Read More...

6 Benefits of Using HubSpot CRM

by John Rooney

Previously, salespeople had a system whereby they’d collect, categorise and manage leads. All of this would be done manually. In those days, you could argue there was nothing wrong with following this system. However, If you’re a salesperson and you’re still doing this now, I’d be worried. Deeply worried.

19-Oct-2017

Read More...

The Best Free Digital Marketing Tools

by John Rooney

Here at Klood Digital we love uncovering a great new tool to help us deliver top class digital marketing for our clients. If that tool happens to be free, even better! There’s a lot to think about and even more to organise when it comes to marketing your business online, which is why we’ve put together this list of seven excellent tools that will make your life a lot easier — and won’t cost you a penny.

12-Oct-2017

Read More...

Why SEO & Web Design Need to Work Together

by Andrew King

Why do SEO and web design need to work together? At the most basic level, the answer is obvious: to ensure that the website performs well in search engines and gains traffic. Despite this obvious benefit, SEO can often be placed on the backburner in a web design project, as the main focus shifts towards delivering the finished website on time, with no SEO input until the website is complete. This can lead to SEO issues that are often time-consuming to fix.

09-Oct-2017

Read More...

What is the Average Cost of a Website?

by Paul Bauer

I’ve worked in the marketing industry for a good few years now across a multitude of projects; from guerilla marketing stunts involving alien time travellers and tattooed albinos, to major corporate re-brands and retail point-of-sale delivery.

02-Oct-2017

Read More...

6 Reasons Users Aren't Engaging With Your Content

by John Rooney

So, you’ve spent a few hours researching a blog post and a few more writing it. Except, after uploading it, nothing happens. Hardly any views, zero comments and fewer social shares than a four hour live stream of an accountancy conference. It’s frustrating, but it’s not just bad luck that is causing your content to fall flat. Here are six reasons people aren’t engaging.

14-Sep-2017

Read More...

6 Tips for SMEs Looking to Create Video Content

by John Rooney

It doesn’t seem long ago that guest blogs and infographics were the key components of a digital marketing campaign. They were the keys to earning backlinks and driving user engagement but, although these are still legitimate tactics, there is a new sheriff in town — video content.

07-Sep-2017

Read More...

Why Topic Clusters are the Next Big SEO Evolution

by Matthew Kay

SEO has changed drastically over the last few years, and one of the most dramatic shifts is the move away from keywords to topics. This is due to Google (and the other search engines) having a greater understanding of semantics — or the meaning of language.

04-Sep-2017

Read More...