The Klood Blog

How to Avoid The Pitfalls of Web Development With no Strategy

by Victoria Le Geyt

You might think that building and developing a website could be something you could do over a weekend, but you’d be wrong. A good website has a well-planned strategy set out before it even gets to the building stage, and a truly excellent website is never finished and always in a state of flux.

22-Jul-2018

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Simple Tips to Turn Your Website into a Lead Generation Tool

by Max Pollington

Your website is a big deal. Whether you’re a small start up or a multinational corporation, if you don’t have a decent website, you’re in big trouble. In the world of B2B marketing you’re always looking for leads and your website should be you’re most effective lead generating tool, plain and simple. But how? How do make sure you’re not just attracting the right people but ...

17-Jul-2018

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How a Website Audit Can Help You Measure Your Website's Performance

by Ciara Gill

What is a website audit? A website audit is an examination of your website’s performance from both a technical and content perspective. It can be used to highlight any missed opportunities across a company’s website or where changes can be made to improve overall performance. If you’re planning a website redesign for your business, or you’re looking to get more out of your website as a marketing tool, ...

13-Jul-2018

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How To Define Your Buyer Personas And Create The Content They’re Looking For

by Victoria Le Geyt

Before you start publishing content on your website, you need to carve out your buyer personas. At first you might exclaim “That’s easy! We sell to CEOs and HR managers!”, but a persona is so much more than a job title.

11-Jul-2018

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How to Prioritise Your Marketing Budget

by Ciara Gill

Unfortunately for most marketing managers, we are rarely given an infinite marketing budget to grow our businesses with and so deciding how to prioritise your marketing budget for the best return can be a daunting task.

06-Jul-2018

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The benefits of effectively implementing inbound marketing

by Victoria Le Geyt

If you listen to the Google Partners Podcast, you’ll know that recently they discussed the importance of effective inbound marketing, and if Google are talking about it, you know that it means you should stand up and pay attention. Many companies of all sizes already implement inbound marketing to ...

13-Apr-2018

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How to come up with content for your inbound marketing strategy

by Trevor Nicholls

If you’ve read our guide to inbound marketing, you’ll have realised that there’s no getting away from the fact that content forms a huge part of your inbound marketing strategy.  

03-Apr-2018

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Klood Digital's Video Showreel

by Trevor Nicholls

We’ve been offering high class video services for some time now but, if I’m honest, it hasn’t been a service that we’ve promoted as much as we should have. So, to that end, our resident motion graphics expert, James Richardson, has put together a showreel of his work which, I’m sure you’ll agree, demonstrates his expertise in the use of a number of video editing and animation techniques.

02-Mar-2018

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Does your digital marketing strategy align with your goals?

by Trevor Nicholls

Before you start writing your digital marketing strategy, it’s important to know exactly what your goals are. To use the analogy of a car, your strategy is the vehicle to help you get to where you want to go and the goals are the destination. You don’t just jump in your car and drive, you tend to know where you’ve got to get to and by what time. Similarly, you shouldn’t just start conducting digital marketing without ...

28-Feb-2018

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