The Klood Blog

409 Articles

Website Creation Tools Comparison | Klood Digital

by Andrew King

When it’s time to create a new website for your business, there are a few roads you can go down, depending on the skills, the amount of time and the budget you have available to you. With those in mind, let’s examine some of the tools you can use.

23-May-2017

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The Best Fonts to Increase Website Conversions

by Luke Brason

Why did you choose your font for your website? Any reason other than it looked good when the designer showed you it on the designs?

17-May-2017

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Are You Aware of these 5 Popular Conversion Rate Optimisation Tools?

by Syeda Ferdush

Unfortunately, driving traffic to your website doesn’t always result in conversions. In fact, in many industries, the standard target conversion rate tends to be around just 2% of the website traffic. This demonstrates that while driving traffic to a website can be hard work it is even harder to convert it.

15-May-2017

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Why No One Leaves Their Details on Your Website

by Natasha Lindsay

Remember the 90’s when people would sign up for any old newsletter just so they would get an email? Things have changed, and with our inboxes now full of irrelevant junk and offers, it has never been more difficult to convince people you won’t spam them if they leave their details.

28-Apr-2017

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Klood Academy Courses — May 2017

by John Rooney

We have another busy month at Klood Academy in May, with six courses taking place across a variety of subjects. Conducted by industry experts who are working within their field every day, after completing an Academy course you will take away with you a number of actionable insights.

26-Apr-2017

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'Using Analytics to get Insight, not Data' — Book Your Free Klood Bytes Ticket

by John Rooney

There is just one week to go until our next Klood Bytes event — have you got your ticket yet? Klood Bytes is a free event offering attendees the chance to hear from expert speakers on more technical digital marketing subjects and network with marketing ...

19-Apr-2017

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Simple SEO Fixes you can Apply Today

by Andrew King

Getting the SEO right on your website can be a difficult job, often with many complex and time-consuming tasks involved. But, at the same time, getting your SEO right is critical in attracting the traffic that your website needs to be a success. So, we'll be looking at a few simple steps that you can take to improve the SEO on your website.

10-Apr-2017

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One Page vs Multi-Page Website Design: The Pros and Cons

by Matthew Kay

Over recent years, one page website design has become an increasingly popular trend. Part of this is borne out of the fact that designing, creating and developing a one-page website is much quicker than for multiple page websites — they are much simpler to create than their more complex counterparts. Furthermore, factors such as user experience (UX) and search are often not taken ...

07-Apr-2017

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Users — The Forgotten People of the Internet

by Syeda Ferdush

So, the title may sound a little dramatic, but I felt it was important for me to delve into the subject of users when it comes to the internet. The reason being, digital marketers too often become engrossed and, dare I say, obsessed, when it comes to the technical side, such as schema markup and canonical tags. While the technical aspects are extremely important, all too often we forget about our main audience — the users. In fact, research shows that

04-Apr-2017

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