The Klood Blog

392 Articles

5 Common Social Media Myths Debunked

by Ciara Gill

There are many myths that surround the use of social media marketing, from how much of a return on investment you can expect from it, to how your company should be using it.

Here’s five of the most common misunderstandings that affect the value of social.

27-Feb-2017

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How to Develop a Website Strategy via Growth-Driven Design

by Trevor Nicholls

In a previous blog I explained how a new methodology called growth-driven design can solve website launch issues, improving the results you get based upon data rather than gut feel. This is a model called Growth-Driven Design. This model has three stages:

16-Feb-2017

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6 Simple Ways You can Increase Traffic to Your Blog

by John Rooney

So you’re producing fantastic content on a regular basis. It’s insightful, unique and seeks to solve the common problems your target market experience. Surely all you need to do now is to sit back and see the traffic roll in. Unfortunately, that’s not entirely true.

10-Feb-2017

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4 Lead Generation Techniques You Hadn't Thought Of

by John Rooney

To ensure you’re yielding the maximum potential revenue for your business you need to make the most of every potential lead source.

02-Feb-2017

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Top 9 Filters You Need To Apply On Google Analytics

by Andrew King

Getting your filters right is a critical part of making sure that you’re looking at accurate data in Google Analytics, and making the right judgements based on that data. But this information can be skewed by inaccurate information, such as internal sessions, traffic from spammers, or duplicate pages.

31-Jan-2017

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How to Set up Call Trackings in AdWords in 7 Easy Steps

by Syeda Ferdush

Conversion tracking is vital for every form of marketing that you conduct - and AdWords is no different.

26-Jan-2017

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The Anatomy of a Search-friendly URL

by John Rooney

When considering your SEO strategy it is easy to focus all of your attention on your website’s content, as well as earning backlinks to that content. After all, we’re told time and time again that these are the most important factors in regards to ranking well for the terms that are important to you.

24-Jan-2017

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9 Excellent Books for Learning More About Digital Marketing

by John Rooney

If you want to get the most out of your business’ online assets, such as your website, social media channels and email marketing campaigns, then you’re going to need at least a working knowledge of digital marketing.

17-Jan-2017

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The Courses Coming up at Klood Academy — Jan & Feb 2017

by John Rooney

If you want to find out more about inbound marketing, search engine optimisation, social media marketing or social media advertising, then look no further than the Klood Academy.

13-Jan-2017

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