The Klood Blog

The benefits of effectively implementing inbound marketing

by Victoria Le Geyt

If you listen to the Google Partners Podcast, you’ll know that recently they discussed the importance of effective inbound marketing, and if Google are talking about it, you know that it means you should stand up and pay attention. Many companies of all sizes already implement inbound marketing to some effect, but if you’ve only scratched the surface are you using it to its full potential?

23-May-2018

Read More...

How to come up with content for your inbound marketing strategy

by Trevor Nicholls

If you’ve read our guide to inbound marketing, you’ll have realised that there’s no getting away from the fact that content forms a huge part of your inbound marketing strategy.  

03-Apr-2018

Read More...

Klood Digital's Video Showreel

by Trevor Nicholls

We’ve been offering high class video services for some time now but, if I’m honest, it hasn’t been a service that we’ve promoted as much as we should have. So, to that end, our resident motion graphics expert, James Richardson, has put together a showreel of his work which, I’m sure you’ll agree, demonstrates his expertise in the use of a number of video editing and animation techniques.

02-Mar-2018

Read More...

Does your digital marketing strategy align with your goals?

by Trevor Nicholls

Before you start writing your digital marketing strategy, it’s important to know exactly what your goals are. To use the analogy of a car, your strategy is the vehicle to help you get to where you want to go and the goals are the destination. You don’t just jump in your car and drive, you tend to know where you’ve got to get to and by what time. Similarly, you shouldn’t just start conducting digital marketing without ...

28-Feb-2018

Read More...

9 Reasons why you need a digital marketing strategy for your business?

by Trevor Nicholls

There are many digital marketing activities you could implement within your business, and it’s really easy to get involved in the latest fad, tool or technology. This can then lead to a lack of focus in the direction your marketing takes.

22-Feb-2018

Read More...

What’s the difference between digital marketing strategy and digital marketing tactics

by Trevor Nicholls

All too often companies try various different digital marketing activities and become disappointed when they do not achieve the desired results. This leaves a bitter taste in the mouth, as well as the feeling that digital marketing doesn’t work.

22-Feb-2018

Read More...

How Should Marketers Manage Lead & Customer Data?

by Klood

2018 is the most important year yet for data management. With the GDPR due to come into force in May, this is a crucial time for marketers when it comes to organising the way that customer details and lead data is handled. 

19-Feb-2018

Read More...

The MKHUG is Back! Everything You Need to Know About Smarketing in 2018

by John Rooney

After taking a three month break the MKHUG, Milton Keynes’ premier inbound marketing networking event, returns this month — and we can’t wait to see you there.

07-Feb-2018

Read More...

Why you Need a Mobile Friendly Website

by Guest Author

A recent Forbes article showed that over 50 percent of all Google searches are done on a mobile device and more than half of all UK web pages are loaded on a mobile device. Mobile browsing is becoming the norm and without a mobile friendly website you are missing out! Despite this, many small businesses do not consider mobile-friendly websites to be a top priority. So, to ...

30-Oct-2017

Read More...