The Klood Blog

Ciara Gill

Ciara Gill

Articles By The Author

53 Articles

What are the Most Effective Lead Generation Techniques?

by Ciara Gill

How effective is your business at generating leads? What do you do with them once you have them? A common problem for many businesses isn’t always about how many leads they receive, but about how they nurture and qualify them to convert more of these contacts into customers.

02-Mar-2017

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5 Common Social Media Myths Debunked

by Ciara Gill

There are many myths that surround the use of social media marketing, from how much of a return on investment you can expect from it, to how your company should be using it. Here’s five of the most common misunderstandings that affect the value of social.

17-Feb-2017

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Is Social Media Marketing Relevant for B2B Industries?

by Ciara Gill

When it comes to the B2B industry, many companies are concerned that their business may not be interesting enough to have a social media presence. However we couldn’t disagree more.

12-Dec-2016

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The Simple Guide to Creating Brand Advocates that Help You Sell

by Ciara Gill

With a number of online review forums available, as well as a broad range of blogs and social media channels, anyone can become a critic or ambassador for your brand - but how you can make the most out of these interactions to encourage more sales?

07-Nov-2016

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How to Promote New Products Via Social Media

by Ciara Gill

Social media can be an excellent way to help launch a new product, but there are a few things you should consider before you jump in.

21-Oct-2016

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The Anatomy of a Great Tweet

by Ciara Gill

140 characters does not give you much room for error, so it is vital that whenever you tweet on behalf of your business you consider the following points beforehand.

11-Oct-2016

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5 Simple Tips for Improving your Email Marketing

by Ciara Gill

To ensure that you are getting the most out of your email marketing efforts, follow these five simple but effective tips below.

23-Sep-2016

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How to Get Stakeholder Buy-in for Your Inbound Marketing

by Ciara Gill

When it comes to creating a good inbound strategy for a business, organisations that work together across several departments will always be able to create better content for their customers than those who silo ...

08-Sep-2016

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6 Mistakes SMEs Are Making With Their Inbound Marketing

by Ciara Gill

Inbound marketing, when done right, can be a phenomenally successful way of generating leads at a percentage of the price of traditional advertising. However, mistakes can happen when revamping your marketing strategy and this can lead to your business not getting the return on investment you were hoping for.

06-Sep-2016

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