The Klood Blog

Ciara Gill

Ciara Gill

How a Website Audit Can Help You Measure Your Website's Performance

by Ciara Gill

What is a website audit? A website audit is an examination of your website’s performance from both a technical and content perspective. It can be used to highlight any missed opportunities across a company’s website or where changes can be made to improve overall performance. If you’re planning a website redesign for your business, or you’re looking to get more out of your website as a marketing tool, ...

13-Jul-2018

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How to Prioritise Your Marketing Budget

by Ciara Gill

Unfortunately for most marketing managers, we are rarely given an infinite marketing budget to grow our businesses with and so deciding how to prioritise your marketing budget for the best return can be a daunting task.

06-Jul-2018

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4 Reasons You Should Be Using Animated Business Videos

by Ciara Gill

If you are looking to create engaging content that resonates and compels your intended audience to take action, animated videos may be the perfect medium for you. With its ability to express a brand’s message in a clear and concise manner, it’s no wonder this form of communication is becoming one of the biggest trends in the digital space.

03-Jul-2017

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Do I Need to Redesign My Website?

by Ciara Gill

There are many reasons why you may consider redesigning your website, from business strategy updates to outdated technology. Here are some of the most common reasons that many companies will consider investing in their website.

24-May-2017

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What are the Most Effective Lead Generation Techniques?

by Ciara Gill

How effective is your business at generating leads? What do you do with them once you have them? A common problem for many businesses isn’t always about how many leads they receive, but about how they nurture and qualify them to convert more of these contacts into customers.

02-Mar-2017

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5 Common Social Media Myths Debunked

by Ciara Gill

There are many myths that surround the use of social media marketing, from how much of a return on investment you can expect from it, to how your company should be using it. Here’s five of the most common misunderstandings that affect the value of social.

17-Feb-2017

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Is Social Media Marketing Relevant for B2B Industries?

by Ciara Gill

When it comes to the B2B industry, many companies are concerned that their business may not be interesting enough to have a social media presence. However we couldn’t disagree more.

12-Dec-2016

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The Simple Guide to Creating Brand Advocates that Help You Sell

by Ciara Gill

With a number of online review forums available, as well as a broad range of blogs and social media channels, anyone can become a critic or ambassador for your brand - but how you can make the most out of these interactions to encourage more sales?

07-Nov-2016

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How to Promote New Products Via Social Media

by Ciara Gill

Social media can be an excellent way to help launch a new product, but there are a few things you should consider before you jump in.

21-Oct-2016

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