The Klood Blog

John Rooney

John Rooney

John is a Digital Content Writer at Klood Digital, joining the agency in April 2016.

The MKHUG is Back! Everything You Need to Know About Smarketing in 2018

by John Rooney

After taking a three month break the MKHUG, Milton Keynes’ premier inbound marketing networking event, returns this month — and we can’t wait to see you there.

07-Feb-2018

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6 Benefits of Using HubSpot CRM

by John Rooney

Previously, salespeople had a system whereby they’d collect, categorise and manage leads. All of this would be done manually. In those days, you could argue there was nothing wrong with following this system. However, If you’re a salesperson and you’re still doing this now, I’d be worried. Deeply worried.

19-Oct-2017

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The Best Free Digital Marketing Tools

by John Rooney

Here at Klood Digital we love uncovering a great new tool to help us deliver top class digital marketing for our clients. If that tool happens to be free, even better! There’s a lot to think about and even more to organise when it comes to marketing your business online, which is why we’ve put together this list of seven excellent tools that will make your life a lot easier — and won’t cost you a penny.

12-Oct-2017

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6 Reasons Users Aren't Engaging With Your Content

by John Rooney

So, you’ve spent a few hours researching a blog post and a few more writing it. Except, after uploading it, nothing happens. Hardly any views, zero comments and fewer social shares than a four hour live stream of an accountancy conference. It’s frustrating, but it’s not just bad luck that is causing your content to fall flat. Here are six reasons people aren’t engaging.

14-Sep-2017

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6 Tips for SMEs Looking to Create Video Content

by John Rooney

It doesn’t seem long ago that guest blogs and infographics were the key components of a digital marketing campaign. They were the keys to earning backlinks and driving user engagement but, although these are still legitimate tactics, there is a new sheriff in town — video content.

07-Sep-2017

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Why You Should Conduct a Website Audit Regularly

by John Rooney

We published a blog recently detailing six of the most important things to check as part of a website audit — but how often should you conduct them? The simple answer is more than once, but exactly how often is that?

08-Aug-2017

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The 6 Most Important Elements of a Promotional Video

by John Rooney

Internet users’ preference for how they consume content has changed. Where once an infographic was enough to get people engaged, today it is becoming clear that video is very much the present and the future of content marketing.

27-Jul-2017

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HubSpot vs Salesforce — A CRM Platform Comparison

by John Rooney

With more and more of an organisation’s business being conducted digitally it has never been more important to make use of a customer relationship management (CRM) system. CRMs track and analyse every aspect of the relationship you have with your customers, streamlining your sales process and helping you to make the most of every opportunity.

13-Jul-2017

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The Advantages and Disadvantages of a One-page Website

by John Rooney

There is an emerging trend that is dividing the digital industry: one-page web design. More and more organisations are opting for single-page websites, and there are a number of good reasons to go for it. So why the debate? We take a look at the pros and cons of this particular strategy.

06-Jul-2017

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