The Klood Blog

Trevor Nicholls

Trevor Nicholls

Trevor is the Head Of Inbound Marketing at Klood. His role is to generate clients new visitors, leads and customers using inbound strategy. He's the holder of the Inbound certification, Hubspot certification as well as being certified in Google Adwords and Analytics. Trevor is also an alumni of the Google Squared Digital Marketing Strategy program.

Articles By The Author

28 Articles

How to Develop a Website Strategy via Growth-Driven Design

by Trevor Nicholls

In a previous blog I explained how a new methodology called growth-driven design can solve website launch issues, improving the results you get based upon data rather than gut feel. This is a model called Growth-Driven Design. This model has three stages:

16-Feb-2017

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How Growth-Driven Design Solves Website Launch Issues

by Trevor Nicholls

If you’ve ever been involved in a web design project, no doubt you’ve experienced a number of headaches. It might even have been enough to make you think twice before embarking on another website project for your business.

19-Dec-2016

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How Segmenting and Nurturing Your Leads can Improve Conversion

by Trevor Nicholls

Lead generation is an important part of any business — even more so when selling higher value items — but all too often I see companies making the classic mistake of putting lots of effort into lead generation, but then doing nothing with the hard earned prospects. For example, a company may run a Facebook competition that captures email addresses, or they may run a PPC advert to a landing page that offers a free eBook in exchange for the visitor’s details.

14-Nov-2016

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How to Stop your Google Display Ads Appearing on Mobile Apps

by Trevor Nicholls

Advertising on the Google Display Network (GDN) is a fantastic way of getting exposure for your brand, and it can be extremely effective when used in remarketing. However, they can also be dangerous, costing you a lot of money for very little return if you do not set up your campaigns correctly.

12-Oct-2016

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Why Not Generating Enough Traffic Isn't the Problem

by Trevor Nicholls

We often get contacted by companies that realise they have a problem generating more business, and that are looking for more leads to sell to. Almost invariably, when we explore the issues that they perceive that they are having, we’re told, “I just need more traffic to my website”, or “I’m not getting enough traffic to my site.”

19-Jul-2016

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Why Saying "I Tried Marketing, it Didn't Work” is Totally Wrong

by Trevor Nicholls

Yesterday, I bumped into an old colleague of mine from back when I was a financial advisor. He was still working for the same company, but had risen to the ranks of partner. It was good to catch up with him and shoot the breeze about how the company was progressing and who was still there and who had left etc.

28-Jun-2016

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7 Signs that you Need to Hire a Digital Marketing Agency

by Trevor Nicholls

Hiring a digital marketing agency isn’t a decision to be taken lightly. Let’s face it, engaging with a decent agency isn’t going to be cheap, and it’s very, very tempting to try to “do” digital by yourself.

08-Jun-2016

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Fancy A HUG - Milton Keynes HubSpot User Group

by Trevor Nicholls

I’m very pleased to announce that Klood has been awarded the position of Group Leaders for the Milton Keynes HubSpot User Group, The MKHug.

13-Apr-2016

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The New Inbound Sales Methodology

by Trevor Nicholls

If you’ve seen any of my previous posts about inbound marketing, specifically the post titled “What Is Inbound Marketing” you’ll understand that there is a set ...

07-Apr-2016

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