The Klood Blog

Trevor Nicholls

Trevor Nicholls

Trevor is the Owner/Director of Klood. An expert in all things Inbound, both sales and marketing, he's passionate about applying his knowledge to help businesses grow.

How to come up with content for your inbound marketing strategy

by Trevor Nicholls

If you’ve read our guide to inbound marketing, you’ll have realised that there’s no getting away from the fact that content forms a huge part of your inbound marketing strategy.  

03-Apr-2018

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Klood Digital's Video Showreel

by Trevor Nicholls

We’ve been offering high class video services for some time now but, if I’m honest, it hasn’t been a service that we’ve promoted as much as we should have. So, to that end, our resident motion graphics expert, James Richardson, has put together a showreel of his work which, I’m sure you’ll agree, demonstrates his expertise in the use of a number of video editing and animation techniques.

02-Mar-2018

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Does your digital marketing strategy align with your goals?

by Trevor Nicholls

Before you start writing your digital marketing strategy, it’s important to know exactly what your goals are. To use the analogy of a car, your strategy is the vehicle to help you get to where you want to go and the goals are the destination. You don’t just jump in your car and drive, you tend to know where you’ve got to get to and by what time. Similarly, you shouldn’t just start conducting digital marketing without ...

28-Feb-2018

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9 Reasons why you need a digital marketing strategy for your business?

by Trevor Nicholls

There are many digital marketing activities you could implement within your business, and it’s really easy to get involved in the latest fad, tool or technology. This can then lead to a lack of focus in the direction your marketing takes.

22-Feb-2018

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What’s the difference between digital marketing strategy and digital marketing tactics

by Trevor Nicholls

All too often companies try various different digital marketing activities and become disappointed when they do not achieve the desired results. This leaves a bitter taste in the mouth, as well as the feeling that digital marketing doesn’t work.

22-Feb-2018

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How to Develop a Website Strategy via Growth-Driven Design

by Trevor Nicholls

In a previous blog I explained how a new methodology called growth-driven design can solve website launch issues, improving the results you get based upon data rather than gut feel. This is a model called Growth-Driven Design. This model has three stages:

16-Feb-2017

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How Growth-Driven Design Solves Website Launch Issues

by Trevor Nicholls

If you’ve ever been involved in a web design project, no doubt you’ve experienced a number of headaches. It might even have been enough to make you think twice before embarking on another website project for your business.

19-Dec-2016

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How Segmenting and Nurturing Your Leads can Improve Conversion

by Trevor Nicholls

Lead generation is an important part of any business — even more so when selling higher value items — but all too often I see companies making the classic mistake of putting lots of effort into lead generation, but then doing nothing with the hard earned prospects. For example, a company may run a Facebook competition that captures email addresses, or they may run a PPC advert to a landing page that offers a free eBook in exchange for the visitor’s details.

14-Nov-2016

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How to Stop your Google Display Ads Appearing on Mobile Apps

by Trevor Nicholls

Advertising on the Google Display Network (GDN) is a fantastic way of getting exposure for your brand, and it can be extremely effective when used in remarketing. However, they can also be dangerous, costing you a lot of money for very little return if you do not set up your campaigns correctly.

12-Oct-2016

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