The Klood Blog

Why SEO & Web Design Need to Work Together

by Andrew King

Why do SEO and web design need to work together? At the most basic level, the answer is obvious: to ensure that the website performs well in search engines and gains traffic.

Despite this obvious benefit, SEO can often be placed on the backburner in a web design project, as the main focus shifts towards delivering the finished website on time, with no SEO input until the website is complete. This can lead to SEO issues that are often time-consuming to fix.

23-Jun-2018

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Why Topic Clusters are the Next Big SEO Evolution

by Matthew Kay

SEO has changed drastically over the last few years, and one of the most dramatic shifts is the move away from keywords to topics. This is due to Google (and the other search engines) having a greater understanding of semantics — or the meaning of language.

04-Sep-2017

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4 Things to Consider when Claiming Unlinked Brand Mentions

by Daniella Porter

Outreaching to webmasters who have mentioned your brand on their website but not linked to it is a simple but effective white hat SEO technique, but what do you need to consider when claiming this link? Here are four things you should be addressing when performing this process.

18-Jul-2017

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5 Reasons You Need To Know More About SEO

by Andrew King

When you’re running your business, it can often seem that there is an overwhelming amount of things to learn about, of which search engine optimisation is just another thing on top of the already sizeable pile. But SEO is something you should invest some time into learning about, particularly if you want to improve your online presence and put your website to work driving more ...

01-Jun-2017

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Simple SEO Fixes you can Apply Today

by Andrew King

Getting the SEO right on your website can be a difficult job, often with many complex and time-consuming tasks involved. But, at the same time, getting your SEO right is critical in attracting the traffic that your website needs to be a success. So, we'll be looking at a few simple steps that you can take to improve the SEO on your website.

10-Apr-2017

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6 Alternative Ways of Building Links Without Creating Content

by Andrew King

Off-page optimisation is a critical part of any SEO strategy, and is one of the many SEO services we offer. We know as well as anyone that building links can be difficult. Managing outreach is a time-consuming activity to begin with, while the traditional tactic of creating content for other websites — such as guest posts, comment articles, infographics and more — can be ...

27-Feb-2017

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6 Simple Ways You can Increase Traffic to Your Blog

by John Rooney

So you’re producing fantastic content on a regular basis. It’s insightful, unique and seeks to solve the common problems your target market experience. Surely all you need to do now is to sit back and see the traffic roll in. Unfortunately, that’s not entirely true.

10-Feb-2017

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Top 9 Filters You Need To Apply On Google Analytics

by Andrew King

Getting your filters right is a critical part of making sure that you’re looking at accurate data in Google Analytics, and making the right judgements based on that data. But this information can be skewed by inaccurate information, such as internal sessions, traffic from spammers, or duplicate pages.

31-Jan-2017

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The Anatomy of a Search-friendly URL

by John Rooney

When considering your SEO strategy it is easy to focus all of your attention on your website’s content, as well as earning backlinks to that content. After all, we’re told time and time again that these are the most important factors in regards to ranking well for the terms that are important to you.

24-Jan-2017

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