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Inbound Marketing Agency

Drive more traffic, generate more leads and convert them into customers.

The way your customers purchase products and services has changed.
 
Thanks to the internet, the modern consumer is empowered to research and discover solutions to their challenges on their own, and they know more about what you do than ever before. As a result, how you market to them needs to change too.
 
Old fashioned, outbound methods of buying ad space and email lists is no longer enough. You need to be pulling potential customers towards your organisation with quality, valuable content that answers their questions and solves their problems — not interrupting them with your messaging.
 
This is where inbound marketing comes in.

Inbound Marketing

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Inbound marketing flips traditional marketing on its head. Using the inbound methodology, you can market your brand appropriately to every section of your target market, regardless of where they are in the buyer’s journey.

The inbound methodology is broken down into four stages: Attract, Convert, Close and Delight, each one representing a different stage in the buyer’s journey.

Attract

Before generating more leads and converting them into customers, you first need to attract new visitors to your website, and there are a number of ways you can do this.

Creating great content that adds real value to your website is at the heart of inbound marketing, whether that content sits on your company blog or on service and product pages. By addressing the common challenges experienced by your customers you can attract your target market before they’re ready to become customers.

Search engine optimisation and social media marketing can also be used to drive new users to your website, regardless of where they are in the buyer’s journey.

Convert

Although your content can attract new visitors to your site, you won’t be able to convert them into leads unless you’re able to acquire some basic information about them - preferably contact details.

Of course, people are never going to provide you with those details unless you give them something in return. This is where downloadable content offers such as eBooks and whitepapers come in.

By producing gated content that offers genuine value to the user, you’re giving them a compelling reason to provide you with their details in exchange for having a problem solved.

Close

Once you’ve turned a website visitor into a lead you need to then convert them into a customer, and there a number of ways you can do this, including: employing the use of a customer relationship management system (CRM) to manage and track your leads; email marketing to continue to market to your leads until they’re ready to become customers; and marketing automation to nurture your leads with targeted content.

Delight

The inbound journey doesn’t end when a lead becomes a customer. By ‘delighting’ your customers you can turn them into promoters who will continue to share your content, become returning customers and generally sing your praises.

The most successful inbound brands continue to engage with both their existing and former customers with great content, special offers and via social media.

Start your inbound marketing journey

The team here at Klood Digital are experienced in delivering a range of inbound marketing services, while we are also HubSpot Partners, demonstrating our expertise as an inbound marketing agency.

If you'd like to find out more about what inbound can do for your business download our free eBook below or get in touch via the form at the bottom of this page.

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Need more customers?

Need more customers?

Download our free e-Book that walks you through the step-by-step guide to getting more traffic, more leads and more customers.

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Traffic / Leads / Customers