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Inbound Marketing

Drive more traffic, generate more leads and convert them into customers.

Inbound Marketing

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Inbound marketing flips traditional marketing on its head, instead bringing consumers to you. The difference is that, using the inbound methodology, you can market your brand appropriately to every section of your target market, regardless of where they are in the buyer’s journey, with unique and quality content.

The inbound methodology is broken down into four stages: Attract, Convert, Close and Delight, each one representing a different stage in the buyer’s journey. To create an effective inbound marketing strategy, we first need to start off with identifying buyer personas.

Attract

Before generating more leads and converting them into customers, you first need to attract new visitors to your website, and there are a number of ways you can do this.

Creating great content that adds real value to your website is at the heart of inbound marketing, whether that content sits on your company blog or on service and product pages. By addressing the common challenges experienced by your customers you can attract your target market before they’re ready to become customers.

Search engine optimisation and social media marketing can also be used to drive new users to your website, regardless of where they are in the buyer’s journey.

Convert

Although your content can attract new visitors to your site, you won’t be able to convert them into leads unless you’re able to acquire some basic information about them - preferably contact details.

Of course, people are never going to provide you with those details unless you give them something in return. This is where downloadable content offers such as eBooks and whitepapers come in.

By producing gated content that offers genuine value to the user, you’re giving them a compelling reason to provide you with their details in exchange for having a problem solved.

Close

Once you’ve turned a website visitor into a lead you need to then convert them into a customer, and there a number of ways you can do this, including: employing the use of a customer relationship management system (CRM) to manage and track your leads; email marketing to continue to market to your leads until they’re ready to become customers; and marketing automation to nurture your leads with targeted content.

Delight

The inbound journey doesn’t end when a lead becomes a customer. By ‘delighting’ your customers you can turn them into promoters who will continue to share your content, become returning customers and generally sing your praises.

The most successful inbound brands continue to engage with both their existing and former customers with great content, special offers and via social media.
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Need more customers?

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