Marketing Automation

Making the most of a prospect list can be difficult for even the largest sales teams, but failing to do so can lead to missed opportunities and ultimately lost revenue.

Klood Digital are strong advocates of marketing automation, customer relationship management (CRM) systems and the wide range of benefits it can offer in terms of nurturing leads and closing deals.

Never Miss an Opportunity

If you engage with a prospect who isn’t yet in a position to make a purchasing decision you shouldn’t just forget about them altogether. However, even if you understand the concept of lead nurturing, if you’re relying on manual communication it is easy for that prospect to fall through the cracks and become neglected.

Automating your marketing efforts ensures you never lose track of a lead, cuts down on missed sales opportunities and saves you hours of manpower that can be better spent identifying new leads, as well as working and closing the more qualified leads.


Continue to Nurture Leads

The modern consumer researches their options online before making a purchasing decision, so nurturing your leads until they are in a position to become paying customers is just as important as discovering new leads. This is done by providing them with useful and relevant information that is tailored to them, with the aim of helping them to make the decision to buy.

By implementing marketing automation you can maximise every sales opportunity, and is like employing a salesperson who is working for you 24 hours a day, 365 days a year.

Organising Your Leads

CRM (customer relationship management) systems often go hand in hand with marketing automation. By utilising a CRM system for your lead management you can bridge the gap between your sales and marketing departments, nurturing the prospect until you feel a more personal touch is required and the time is right for your sales team to engage with that prospect.

To find out more about how you can stop missing opportunities and to grow your revenue, why not get in touch today?


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