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Video, Display & Shopping Advertising

Increase your digital footprint and drive more leads and customers by taking advantage of the Google Display Network, Google Shopping and video advertising. There is more to Google AdWords than the paid listings you see at the top of Google’s search results pages, and if your organisation isn’t taking advantage of the other advertising channels you could be missing out on website traffic, leads and customers.

Display Advertising

The Google Display Network (GDN) is a selection of websites whose publishers have agreed to display adverts served by Google.

Using the GDN you can target your ads based on either:

  • the ad placement, with your ads appearing on websites that are relevant to your industry; or
  • the person, with your ads targeting specific consumers based upon their known browsing habits or demographic profile.

Klood Digital boast extensive experience with paid and display advertising, and we will ensure you get the best return on investment for your online advertising budget.

Google Shopping Advertising

Ideal for online retailers, Shopping campaigns allow you to promote your products directly on the Google search engine results page and on Google’s shopping page.

Shopping ads can include much more information than a standard text listing, such as a photo, product name, price, retailer name and much more. These types of ads have been shown to deliver significantly higher click-through rates compared with text ads in the same location.

Google decides when to display your products to consumers by matching a user’s search to your product based on its Merchant Center product data, showing the most relevant products at the right time.

Klood Digital will help you optimise your Merchant Center data to give your products the best chance of appearing in Google Shopping results for the most relevant searches.

Video Advertising

The popularity of video content is growing rapidly and video advertisements offer a valuable method for you to communicate your marketing message.

YouTube is one of the largest search engines in the world and, as such, provides plenty of marketing opportunities via video, banner or text ads either before, during or at the end of video content.

You can choose to advertise to viewers based on either the subject of the video or the demographic and profile of the person watching, whichever option will put your advert in front of the most relevant audience.

To find out more about video advertising, as well as promoting your products or services on the Google Display Network and Google Shopping, contact the Klood Digital team today.

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TRAFFIC, LEADS & CUSTOMERS