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Search Marketing

A comprehensive search marketing strategy should incorporate every element of your digital footprint, from how your website is interpreted by search engines through to your content marketing and social media presence.

Klood Digital combine the experience and expertise of a talented team of digital marketers with industry leading software to deliver an effective solution that offers a genuine return on your investment.
 
Having worked with some of the UK’s leading brands, our main objective is to help you climb to the top of the search engine results pages, by creating great content and reaching more people online.

Search Engine Optimisation

With so many consumers now carrying out their research online, as well as purchasing products and services digitally, it is more important than ever for your website to rank well in search engines for the queries that are relevant to them.

Search engine optimisation (SEO) combines technical on-page coding elements with content creation and promotion, link building and social media to give your website the best chance of appearing highly in the results pages, including Google, Bing or Yahoo.

Our team of search marketing specialists are dedicated to staying up-to-date with all of the changes made to the SEO landscape, helping your business to stay one step ahead of the competition.

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Pay-Per-Click Management

Advertising your business on the major search engines gives you the opportunity to guarantee that your website will be visible to your target market for the search phrases that matter most.

Through careful monitoring and optimisation, Klood Digital can significantly grow your website’s traffic while strictly controlling how much money you spend.

The success of your PPC marketing campaigns aren’t just about how much you’re willing to spend, but also the quality and relevance of your ad and content in relation to the search. Klood Digital will constantly refine your ads and landing page copy to ensure you can achieve the best results.

Content Strategy and Promotion

The success of your business online will live and die by the quality of the content you produce, from the relevance of your web page copy to the shareability of your content marketing campaigns.

Klood Digital have extensive experience of delivering content campaigns that have resonated with the intended audience, driving tangible results that have been reflected in a website’s search rankings as well as their website traffic and leads.

To create content that makes its mark online, you need to carefully plan the strategy behind it. This goes beyond the execution of the content and must also take into account how it is going to be promoted.

Klood Digital plan a comprehensive distribution strategy that ensures your carefully crafted content reaches as many people as possible, taking into account blogger outreach, digital PR, social media and paid promotion.

Social Media Marketing

Over the last decade social media has become a major feature in all of our lives, and if your company isn’t a part of it you’re missing out on the chance to shape the conversation about your brand.

From Facebook and Twitter, through to Instagram and Pinterest, Klood Digital ensures that you have a presence on the social media platforms that matter most to your business. Klood Digital will work hard to identify where your target market is spending their time, what types of content they’re consuming and how best to market your message to them.

Analytics & Reporting

Search marketing is constantly evolving and what was best practice one day might not be the next. As such, it is essential to analyse and report on the outcomes of a search marketing strategy on a regular basis.

Klood Digital will never stop looking to test and refine every aspect of your digital strategy, whether that’s testing different landing pages for your pay-per-click campaign, which search terms generate the most leads or the best times to engage with your Twitter followers.

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