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Social Media Services

Klood Digital will optimise your social media presence to raise awareness, manage reputation and improve your sales performance.

Social Media Strategy

Unlike traditional marketing, social media presents a unique opportunity to interact and have conversations with your customers at every stage of the buyer’s journey, and as such you need a social media strategy that considers the full customer lifecycle.

Social media strategies are structured from a selection of the following services, and are tailored to suit your businesses requirements.

Engagement & Awareness

This category is all about brand building and telling your story via your social media channels. What you stand for, what matters to your business, and how you relate to your customer base is all within the Engagement & Awareness category.

Our social content team will work with your company to establish the best way for you to use social media to engage with your target audience, generating a comprehensive strategy and advising on additional marketing services that will help you reach your goals.

Community Management

The world of customer service has changed. Consumers now expect to be able to ask questions of brands via social media and receive fast and efficient responses.

Social media is an essential channel in which you need to respond to complaints, acknowledge positive feedback and answer questions quickly.

Social community management is an essential channel for your business to monitor closely and the content team at Klood Digital are highly experienced at managing a wide variety of comms. From international multi-lingual communications, to charities, to ecommerce and B2B organisations, our team can help you to deliver the right message.

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Direct Acquisition

Direct acquisition on social media is a form of paid advertising. Similar to traditional PPC, you can set a limit on the amount of money you wish to spend for people to click through to your website, but you can also pay per post engagement, per social platform follower or even per video view.

Social networks present a great option for improving your advert targeting, with options such as location targeting, age group, hobbies, website visitors, or even look-a-like audience.

Our team of expert social media marketers will create a paid advertising strategy and regularly refine your adverts to ensure you are getting the best cost per conversion rate possible.

SOCIAL MEDIA STRATEGY MATRIX

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Not all brands are necessarily suited to each of the three social media categories. It requires an understanding of your market to identify which to focus on, while maintaining an appropriate level of activity overall.

The dedicated team of digital account managers at Klood Digital will work with you to identify the optimum levels of focus you require in each of these three categories. This will make sure that you get the most out of your social media activities and achieve the results that your business needs to see.
A tailored social strategy designed to suit your brand will deliver awareness, growth and reputation management, as well as generate leads and ultimately more sales conversions.

Klood Digital’s account managers create bespoke content designed to build audiences, increase brand awareness and drive conversions, while constantly monitoring the social media sphere for trends in order to make sure that your social media presence is permanently ahead of the curve.
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Find More Leads

Find More Leads

In this free eBook, discover the fundamentals of listening to social media conversations in order to generate new leads for your business.
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Get in touch to discuss how we can get you more

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